Logo Design Case Study
Visology is a U.S. based eyewear company focused on using innovative technology to streamline the process of picking glasses that fit their clients face perfectly. In 2022, I was asked to design a logo to be used in their products.
Final Logo Presentation
My task was to utilize the letters 'SO' within the Visology name and incorporate them into the logo design to create something that would make a professional logo on its own while also fitting in as a replacement of those letters within the text.
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After doing some research into logos built around similar concepts, I tried creating one by merging the two letters into a continuous shape and trying to fit it into the rest of the word. However, after testing many different concepts, I landed on the idea of utilizing negative space to represent both letters simultaneously.
Rough drafts of multiple logo concepts
I'm very proud of how my work turned out, and the client was very satisfied with the final product.
Visology quickly adopted it as their new logo, using it in their new frame prototypes.
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Logo being used in a prototype